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Purpose and Objective:
Reporting to Snr. Manager, B2B & B2C Prospect Marketing this position will play a key role in the implementation of the SEO strategy. This will include developing digital creative, copy, testing, SEO/SEM, and paid social media. This member will be creative and also have the ability to guide agencies.
With guidance from the manager and by working collaboratively with partners across the marketing department and LGA, the SEO Analyst will help improve click rate and drive quality leads through optimization of the customer web experience.